THE PROMPT
How might we reimagine digital banking services to make big banks feel approachable and transparent in their efforts to support Gen Z's financial goals and build lasting trust and loyalty?
How might we reimagine digital banking services to make big banks feel approachable and transparent in their efforts to support Gen Z's financial goals and build lasting trust and loyalty?
Approach
I began my UXathon process by looking for existing research on the Gen Z market and where their values lie in the context of financial services. This lead me to an article that gave my team and I a criteria to work around when ideating for our project.
Personalization
As consumers who have grown up with technology, Gen Z are used to utilizing digital spaces to accurately represent their values and personality.Immediate feedback
Interactions today are delivered in bite-sized bits (ie. short-form videos), leaving Gen Z inclined to explore products with shorter feedback loops.
I guided my team through a sticky notes sprint where we spoke about any product or life experiences that we were reminded of based on each pillar we identified in the previous slide.
This lead us to the idea of customization and theming, based on products and features such as Notion, Apple Widgets, and Arc browser (used in “Pink Spotify” screenshot), which are characterized by their infinite possibility for layouts.
While our group and I had agreed upon the general feature set of widget dashboard, dashboard customization, and widget customization, we were
lacking a cohesive user flow that would string these features together.
While my group iterated on the UI, I worked on tying the primary features together through button placement and planning for interactions.
Final product
As a mobile widget suite that could be implemented on almost any exisiting banking solution, Bill’d aims to foster a sense of trust in Gen Z by facilitating a sense of belonging in their banking app through a high level of customizability. By allowing the freedom to “build” a banking dashboard that suits their unique needs, we believe that financial institutions and customers can establish trust and understandability for lasting loyalty.