The Canadian Union of Postal Workers have been advocating for a senior check-in service since 2016.
The 'Delivering Community Power' initiative, created by the Canadian Union of Postal Workers (CUPW), are a set of proposals inspired by a sense of need for Canada Post to innovate - one of which include a proposal for a senior check-in service, which their earliest version dates back to 2016.With the rise of digital alternatives, revenue from letter delivery has been on the decline for the past 17 years, and in parcel delivery, Canada Post been losing market share to faster, cheaper competitors such as FedEx or UPS. Utilizing their reach to approximately 17 million addresses across the country (Canada Post, 2021), Carriers that Care would introduce a new stream of revenue to the business.