With the rise of digital alternatives, revenue from letter delivery has been on the decline for the past 17 years, and in parcel delivery, Canada Post been losing market share to faster, cheaper competitors such as FedEx or UPS. Utilizing their reach to approximately 17 million addresses across the country (Canada Post, 2021), Carriers that Care would introduce a new stream of revenue to the business.
The Canadian National Institute of Aging suggests "Improving Social Connections to Reduce Loneliness and Social Isolation" as one of its recommendations for better enabling agin g at home. Carriers that Care provides opportunity to foster consistent social engagement by providing a means for seniors to maintain relationships and social connections.