a. Aligning the UI with Anirevo brand visuals
Despite Anime Revolution having distinct visual branding, the app does not take advantage of this - for instance, the ‘Anirevo blue’ that the organization uses across their other digital touchpoints is hardly seen in Anirevo Guide. Knowing that Anime Revolution is planning to expand to Toronto in November, this will be a problem for the app when they introduce their ‘Toronto purple’ branding.
By aligning elements such as fonts and primary colour palette to the existing website, I gave the app a sense of cohesion with the Anirevo brand.