Low tie-in with Anirevo brand visuals
Despite Anime Revolution having distinct visual branding, the app does not take advantage of this - for instance, the ‘Anirevo blue’ that the organization uses across their other digital touchpoints is hardly seen in Anirevo Guide.Knowing that Anime Revolution is planning to expand to Toronto in November, this will be a problem for the app when they introduce their ‘Toronto purple’ branding.
Solution
By aligning elements such as fonts and primary colour palette to the existing website, I gave the app a sense of cohesion with the Anirevo brand.
I took creative liberties with certain parts of the app, such as the body font and illustration system, to prevent the app from feeling antiquated. This design system is currently being fed back into other digital touchpoints of Anime Revolution.